For example, this summer we stayed at the Best Western Plus Island Palms Resort Hotel and Marina. Although ultimately the goal is revenue in both cases, one comes with a budget (advertising) and the other is much more limited. Manners. Create your next pitch and compare the message that you have communicated and then research you’ve done before sending that one. You, too, can pitch the media and see your products featured in magazines and blogs! Different Chambers, CVBs, or third-party DMOs may have very different rules and very different access to funds. This site uses Akismet to reduce spam. They do have a corporate marketing team but then they also breakdown by region and individual operators. List every feature of your offer. These topics will be the most important, since businesses will only invest in products and lead offers that resonate with their audiences. “It doesn’t take long to realize that I write about dogs. Unfortunately, there is not a standard set of rules as to which types of organizations are able to sponsor everything from actual transportation to purchasing ad space or content space on a website. Kimberly runs a blog that focuses on all things dogs and she’s one of the more successful bloggers in her niche. Can also happen in the form of sponsored content on a travel blog. Here’s what you do to make sure that this doesn’t get you down: Also, when you do get follow-up and it is a rejection, feel good that you actually received follow-up. Offer gifts, not bribes. Blogs with a big following give you better visbility. By then, perhaps a marketing plan has changed or budget has freed up. Pitching to a brand, particularly pitching to a travel brand, is a great way to potentially strike up a long-term partnership which for some bloggers is more appealing than working with an individual destination. At Serious Eats, we operate a couple niche blogs -- one that covers burgers and one that covers pizza. Make sure to include their product name, what you like about said product and include their company name at least once. – be honest, share why you’re interested, and explain the value you can offer, Being appropriate and relevant is key in any sort of pitch, especially when you are reaching out cold. Travel brands such as Best Western Hotels and Resorts or Intercontinental Hotel Group (IHG) are central corporate entities who have properties or operators in a variety of locations. If your primary audience and your own visual presence is that of a minority group or a specific age demographic, as you look over the different aspects of a brand’s marketing you will be able to see whether or not visually they are making an effort to have representation of your travel blog niche. Pitching to a CVB, you want to be able to communicate the value of marketing or sponsored content through your own channels in terms that can be justified to use taxpayer dollars. The entire first paragraph of the pitch should be personalized to the blogger and indicate that you have either read their blog and understand them slightly as a person. Or at least you’ve heard of pitching and you think that it’s fascinating. Never send out a mass pitch! “They can go a long way to show that you are a human with a heart and that you care about the people you are emailing.”. Pitching Tips Straight From the Bloggers You’re Pitching. After all, who is better qualified to tell you how to pitch than the people you’re pitching? To identify your pitch targets, here are a few steps to take: Describe your offer and the problem it solves. Save my name, email, and website in this browser for the next time I comment. They are blanket statements based off of our experience working with a variety of organizations in many locations. Pitching is equal parts research, communication, and business management. While both of the following organization types have advertising AND media/PR, understand that one has the job of driving sales/visitor dollars and the other has the job of getting media coverage and positive press. Take the time to just introduce yourself and offer something of assistance. Not actually reading the blog is the quickest way to end up in the junk mail box. A proper greeting. So, I’m going to take ONE MORE crack at this, today. A DMO is typically funded to create public awareness via advertising and marketing campaigns. Make it easy for them to pick you. The pitch is relevant to the blog’s focus It has a personal touch but doesn’t have to be time consuming or gushing The best tone in a pitch is professional yet friendly and she says this is a tough balance to strike but it can be done! Just like when you post a. Some of them come from the research efforts of the writers and bloggers. Nope. Here is his advice on the best way to pitch to a blogger: Once you understand how to pitch and start sending them out, no doubt you will either get a fair amount of rejections or you won’t even hear back. How to Pitch Bloggers for a Fashion Product. There's no good excuse to reach out to someone and NOT address then by their name. find a potential client you want to pitch to and be able to speak to why YOU are a great fit, be able to figure out who to pitch to (marketing or media relations), be confident in asking for work even if you are rejected. – if that’s your MO, you’ll never get anywhere and you won’t be happy blogging as a job. 1. This will help you understand some nuanced background to how many organizations manage budgets for project/advertising like this. Sam writes a cocktail blog based out of New York. While getting traditional press in magazines is still great, a nicely placed mention on the right blog can be a tremendous boost for your business. We are going to start here because as a travel blogger it was the very first thing that I ever did in terms of pitching and it is the most common type of pitch that a travel blogger is going to do. Just like when you post a photo on Instagram that you think is awesome or adorable and nobody likes it or engages with it, that feeling that you totally missed the boat happens when you are rejected with pitching. Note: this article is a part of our Blogging as a Business series. If you pitch to a few blogs simultaneously, you'll find rejection easier to take than if you put all your hopes on one blog. You may also want to consider connecting bloggers with customers and analysts ready to talk more about your news or product. We all talk. Include a direct link to your Instagram and blog, not to a press page—don’t make them have to do any extra steps! Blindly sending products in the hope for a review is a waste of time. When you’re pitching to someone, this chemical reaction promotes connection and empathy. Because I don’t want my fellow PR and marketing friends to pitch bloggers poorly, I sought out a few bloggers for pitching advice. An arrangement of reciprocity works best. If your very first email is simply a pitch, it is like a blogger’s version of speed-dating. “Hello! Other types of bloggers or writers may need to pitch to other types of businesses or firms. Quick Tip . So I chatted with a few bloggers who get pitched  A LOT to see what they have to say about what works and what doesn’t work when it comes to being pitched. Don’t pitch your product at first. Pretty easy, right? Don’t. Write a short and catchy subject line. Our readers make buying decisions based on our opinions and the things we share. Pitching to a DMO: destination marketing organization, Pitching to a government or community organization. It’s kind of the Wild West. While we might not be sharing the details of upcoming partnerships or contract specifics, many of us are happy to share the projects that we are currently working on or have recently completed. A reasonable request. Whether you are an active blogger or you just think that business management is an interesting thing, you probably know about pitching. You offer something and request something in return. She continuously works with brands and had some great advice about what she looks for in a pitch. Know the blog, know the audience and take the time to read the about me page and FAQs. What could be a better match made in heaven, right? You can do this on both Facebook insights and your blog. Bloggers simply don’t want to waste their time reading irrelevant pitches. “No one wants to be bedded without the obligatory dinner or at least a drink.” She says to start with a warm up sentence or two, maybe saying something you like about the blog or that you have a child the same age. He also advises brands to offer good images to use in his posts when asking for coverage. Pretty easy to write pitches for those, right? Let me know if you are interested in working … Run the list of blogs that have written about your competitors through a tool called SimilarWeb and view the list of similar sites to find additional places to pitch. What products does the blog sell? Best Western Plus Island Palms Resort Hotel and Marina, Pitching Process and Exercise: building a successful pitch from start to finish, Blogging Ethics: when I totally abandoned my ethics (and how I fixed it), Blogging year in review: new experiences and awareness of the world. The premise of this type of pitch template is to be complimentary and let the influencer know that their opinion is priceless and essential enough to warrant being shared. This is one of the reasons we love working with Best Western Hotels and Resorts. This is my guide to pitching brands and destinations that you want to work with and creating customized pitches to launch successful partnerships and campaigns. Oftentimes a larger brand will have smaller properties that on their own would be considered boutique establishments but they happen to carry the larger travel brand association or affiliation. Creating the perfect pitch, no matter what niche you are working in, should be a very thoughtful process and if done properly can be a thrilling way to generate new clients end control the type of work that you do. The 3 Key Ingredients in a Successful Influencer Pitch. This is what you want your target journalist to do – write a product review, conduct an interview, mention your company is an industry story. Storytelling captivates us as an adult just as much as it does when we were a child. The biggest pitch “turnoff” has been pitches that were full of typos and poorly written. So pitching me about products for humans, cats or horses won’t get someone very far.”. Any successful sales pitch can benefit from telling the story of your brand and product. If you’re interested in pitching a brand because you think it’s a great fit with your travel blog or because you’re very interested in the product and would like to try it and share your experience, then the best place to start to build a pitch would be your own relative experience or interest. Hey bloggers and PR pros, do you have any additional advice to share? Bloggers are influencers.
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