I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world. Yet Indigo Airlines is known for its low cost fares, punctuality and hassle free experience. 2.2.2.2 Product Development (Secondary Strategy) What is the product development strategy? Indigo airlines, being the country’s largest low-cost carrier offers one of the best airline services in the country. Indigo Airlines has one of the major airlines in India in terms of market share. There are several marketing strategies like product/service innovation, marketing investment, … Although Indigo Airlines is among the biggest global industry players, market penetration is still the primary intensive growth strategy as the company is currently present in numerous consumer markets with further growth potential. In India, when private airlines like Kingfisher have shut shop, and the national carrier is in doldrums, it is astonishing to see an airline like Indigo, that started in 2006 to be the largest Airbus 320 NEO promises to burn lesser fuel which will reduce Indigo’s operating cost. It also covers 6 international destinations which includes Dubai, Singapore, Muscat, Kathmandu, Bangkok. The other key cost is maintenance and spares which constitute about 10 per cent of the operational costs. There are many benefits of influencer marketing strategy that can help any airline in boosting their business. Topics: Airline, Low-cost carrier, Southwest Airlines Pages: 13 (3802 words) Published: March 10, 2013. Your email address will not be published. It has been able to achieve its break even within two years of its launch and has reported gross revenue of 60 crores this year. It is also responsible for quality assurance and regulatory compliance. Indigo has a highly professional staff which makes sure that their processes are smooth and hassle free. Price in the marketing mix of Indigo airlines. With decrease in prices and increase in the number of passengers every day, Indigo faces a tough competition from SpiceJet and Air India. Indigo Airlines covers the length and breadth of India. Related. Competitive advantage in the Marketing strategy of Indigo Airlines. There are many people who are influenced online. Indigo Airlines operates a fleet of 126 Airbus320 aircraft and since March 2016 it is adding one Airbus320NEO every month. So online advertising does have a big influence on certain people. In the year 2013, Centre for Asia Pacific Aviation announced that IndiGo is the second and the fastest growing airline service in the continent. The complete credit for Indigo’s success goes to the cost control department at Indigo airlines. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. In this model, five forces have been identified which play an important part in shaping the market and industry. Therefore, we tried to understand its success story so far. Indigo Airlines seeks to add Doha and Sharjah via different routes to its destinations. There are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Strategy Management at IndiGo Airlines 1. The aim of the organisation is to boost the current market show by at least 30%. Currently it has 15 Airbus320 NEOs. As already mentioned, price is one of the major factors in the marketing mix of Indigo airlines. Findings IndiGo airlines entered the low cost carrier market in aviation industry in 2006. Tickets for Indigo airlines can be booked through different methods- online booking through its website, Through the mobile app, on call to the Indigo call center and through authorized travel agents. No airline has worked harder at capturing the local market better than IndiGo Airlines. Indigo Airlines gives discount to senior citizens and students. As a matter of fact, there are about 29 current Indigo destinations but expansion is ongoing. For instance, while the total airline capacity in India reduced by 4%, Indigo managed to increase its capacity by unprecedented 39%.