Marketing and Sales: Promotion: Easyjet website is offered through search engines and travel flight comparison websites. easyJet also has a hundred other National Call numbers to use for individual campaigns. EasyJet plc, styled as easyJet, is a British multinational low-cost airline group headquartered at London Luton Airport. Furthermore a domain name is professional to EasyJet and it is a way of marketing themselves. Their robust marketing and sales force is the brain behind the company’s success in general. Also, the product that airlines serve is a somewhat typical service. There are 25 companies in the EASYJET AIRLINE COMPANY LIMITED corporate family. Easyjet: The European Graduate Programme offers 2+ years fully involved in the business, with potential graduate opportunities in Operations, Finance, Engineering, IT, Sales, Marketing and HR. The Internet is important to easyJet since it helps it to reduce running costs, important for a company where each passenger generates a profit of only £1.50. EasyJet’s switching system and Cable & Wireless’s call center HISTORY 1995: Stelios creates easyJet and starts flights between Luton and Scotland 1996: easyJet opens international routes to Amsterdam, Nice and Barcelona 1997: the website easyJet.com goes live 1998: easyJet acquires a Swiss airline and becomes Geneva’s defacto home carrier Includes August summer holidays. Jones, L 2005 , EasyJet: the story of Britain’s biggest low-cost airline, Aurum, London. Over recent years, easyJet’s steady rise in overall improvements and smarter marketing strategies led to a 51 percent increase in annual profits last fall. Easyjet a marketing profile 1. easyJet started its business from two aitcrafts only. 2. They believe that the success comes from the people within the organization. Therefore it is handy for EasyJet to offer translated WebPages for the countries who do not speak or have a different language as the language EasyJet uses. From last year easyJet has strived to improve on 3 key areas: network optimisation, passengers travelling on business and easyJet lean. Overall, easyJet has to develop a realistic and accurate assessment of the market-niche to be served. Budget airline easyJet has moved two of its marketing heads into new roles to better structure its business around customer experience and digital innovation. easyJet, one of Europe’s most successful low-cost short-haul airlines, has a simple pricing structure. EASYJET AIRLINE COMPANY LIMITED has 1,456 employees at this location and generates $367.71 million in sales (USD). Direct Sales. INTRODUCTION. The approach is in contrast to that of Ryanair, which often uses eye-catching low fare sales and gimmicky, sometimes controversial, marketing stunts to garner attention. Also as to compete with A relentless commitment to quality service and cost control is as important as the discipline to establish a growth plan (see www.easyJet.com for easyJet product life cycle and marketing strategy). This statistic illustrates the total revenue of easyJet plc from 2009 to 2020. View local telephone numbers. Mayer, F 2007, A Case Study of EasyJet and … It was founded in October 18, 1995 by Stelios Haji-Ioannou. Although Easyjet borrowed its strategic focus from Southwest Airline, its market strategy differed from Southwest because instead of relying on sales agents to make sales, the Airline relies on a direct sales strategy (Sull 1999). EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. This has to be done properly without any mistakes to prevent misunderstandings and miscommunications what can most likely lead to less sales if this is not done properly. The full name is EasyJet Airline Company Limited, with callsign easy, IATA code U2 and ICAO code EZY. EasyJet is a British low-cost airline, created in 1995, with headquarters at London Luton Airport, United Kingdom (UK). The fluctuated fuel price will increase the cost of easyJet and erode the profit margin. E Marketing Consultation Document For Easyjet Marketing Essay 1. Marketing and sales is accountable for generating the consciousness among the target audience of the company about its products and services which is an area easyjet excels. But their main promoters are the customers as the price compared to the service is considerably low so they recommended to others which are an indirect promotion for Easyjet. Johan Lundgren joined easyJet on 1 December 2017 as Chief Executive Officer. You will undertake a series of assignments during the programme, many of which could be international. Some examples of Easyjet Plc's marketing and sales activities are- sales force, advertising, promotional activities, pricing, channel selection, quoting and building relations with channel members. Please be aware that additional admin fees may apply if you ask our Customer Services Team to do it for you. In order to share a bigger European market, easyJet promotes its holiday deals as many as its sales. EasyJet’s data scientists and marketing team had to dive deep into the pool of data, figure out the patterns that emerged and then find a way to create a personalized, tailor-made email that … Published: 16 Dec 2009The Advertising Standards Authority (ASA) has banned easyjet’s online sales promotion and a radio ad for discounted flights.The online sales promotion, which appeared on the Easyjet homepage and featured an image of an ice lolly, stated: “Up to 20% off every seat, every route, every day. Now, how would EasyJet craft a storytelling email as elaborate as that without looking fake or too much? Where easyJet holidays online credit applies, that will be subject to our Credit Terms & Conditions. 4.1 Overall strategy. easyJet are driving sales well in the FY’10 focus points and the outlook for FY’11 looks very promising. EasyJet restructures marketing team. He has more than 30 years’ experience working in the travel industry, starting his career as a tour guide and occupying various roles in travel marketing and sales. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Also EasyJet have used its own business name in the domain name. See our fees and charges. Here is my take. The marketing department can therefore allocate different numbers to different advertising campaigns and track response, whilst also directing and planning customer response. EasyJet is a UK based second largest low cost airline company in Europe. easyjJet had focused i its digital marketing through the help of internet . Stelio Haje -lononou was the son of the Greek Shipping tycoon. MARKETING RESEARH PROJECT Name: Doğancan Yüksel School Number: 110131060 EasyJet Introduction The Airline market’s success or future lies through marketing because this sector is in competition with other modes of transportation such as bus, high-speed train. Talented Career Programmes We’ve a great history, but it’s our future … EasyJet is having easy short domain name and that is very easy for customer to remember. By Branwell Johnson 16 Nov 2010 10:29 am. Digital Marketing of easyJet Airways. 3.2 Responses Obviously, the marketing activities of easyJet are implemented directly to respond to the changing environment. Thus the company ensures that it has capable leaders and managers who will drive the people to deliver results in the present and in the future. Duffy’s first order of business, after all, was cutting 15 percent from the marketing budget and getting rid of any needless costs, using money saved to boost sales … easyJet is a digital airline and the easiest and cheapest way for you to book or make changes to your booking is online or via our mobile app. Outlook to easyJet. ... From Premier Foods’ long-term marketing strategy to Volvo’s plan to move sales entirely online, it’s been a busy week. And finally an analysis as to whether… Easyjet Market Analysis 5043 Words | 21 Pages. For a given flight, all prices are quoted one-way, a single price prevails at any point, and, in general, prices are low early on and increase as the departure date approaches. Leadership at EasyJet Airlines Company is something that the company values. look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline, along with the marketing strategy and brand strategy used and implemented by the low-budget airline. Part 2: Marketing Mix Promotion strategies(1) Efficiency is the core of easyJet's communication strategy.Since the beginning of easyJet, its promotion strategies have been concentrating on the price and punctuality, which is quite clear and unique. What we now want to focus more heavily on is: The past, present and future market segmentation focus How customer loyalty might be further developed. Kourdi, J 2009, Business Strategy: A Guide to Taking Your Business Forward, 2nd edn, John Wiley & Sons, New York. It operates domestic and international scheduled services on over 1,000 routes in more than 30 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. EasyJet is to target business travellers with a new flexible fare backed by a marketing and promotional campaign as part of its growth strategy. The company can use the marketing funnel approach to structure its marketing and sales activities. See below a video link to Carolyn McCall CEO discussing the outlook of easyJet. easyJet has a clear strategy to how we want to tackle 2012 and continue sustainable growth. Final Year Strategic Marketing Management Project: Critical Analysis of the Strategies of EasyJet (2010) Ref: market0045 In the tourism industry, as in every other sector, strategy is crucial for the functioning of business operations. Go far in careers ranging from IT, HR, Finance and Procurement, to Operations & Marketing. Sales over the Internet began in April 1998, and although easyJet’s new-media operations were then handled by Tableau, a few months ago easyJet took them in-house. But now they do have more than 240 aircrafts on more than 780 routes to 130 airports around 32 countries. EASYJET AIRLINE COMPANY LIMITED is located in SOMMA LOMBARDO, VARESE, Italy and is part of the Airlines Industry. EASYJETCome on, lets fly!! (Word count 3,144) Appendices Appendix 1 Turning Europe orange as easyJet’s Brand Manager, incorporating PR and marketing in developing integrated pan-European campaigns and building brand fame, supporting both …