According to Apple’ s 2018 Form 10-K, net sales increased 16% or $36.4 bil lion during 2018 PRINT ADS 33 You are free to use it for research and reference purposes in order to write your own paper; however, you must. Marketing is managing profitable customer relationships. Define marketing and discuss how it is more than just “telling and selling”. Additionally, emerging with novel products, which embraces the aspects of technology among other provisions is a considerable move to both companies. Club apple as a production and marketing concept At the end of the 90's, the so-called club apples or club varieties appeared among the apples. For example, Apple Inc. has to analyze its target markets in order to produce products that will address their unique demands. This is allowing Apple Inc. to charge premium for its products. Additionally, it is important to augment the aspects of quality as witnessed in the Apple Inc.’s products as a component of strategic marketing. Consequently, they emerged with the most appropriate products for clients. product and always surprise customers with innovative features along with great quality and after Contextually this is an important provision when considered decisively. professional specifically for you? The Marketing Mix analysis of Apple Inc. We insist that our suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes." It occurs in the realms of expansion, global presence, market saturation, and productivity. From this context, it is apparent that most business orientations are favoured by appropriate promotional strategies. These are … They have helped both companies remain competitive in the market and enhance their competitive advantages in the electronics industry. Through this document I have tried to understand the Marketing framework of Apple Inc. and To produce and sell as many devices as possible. STP 9 Vilcox, M & Mohan, T 2007, Contemporary issues in business ethics, Nova Science Publishers, New York, US. Another target the professionals or even teenagers who are targeted for Apple Iphone, Tablets, Macbook and other such gadgets which can be used by anyone, irrespective of age. SWOT ANALYSIS 15 From this context, it is apparent that the concerned organization must observe product concepts as a promotional strategy in the entire context. Apple is the bestselling smartphone year after year. Luckily, there are many lessons and best practices that other companies can apply to their own marketing strategies. Evidently, consumers have always shown a normal tendency to resist. FINDINGS 24 It is through this provision that entire context of business orientations and market visibility relies. "Marketing Concepts- Apple Inc. And Samsung." This relates to the aspects of suggestible mass advertisements and appropriate positioning strategies. Contextually, this is an important occurrence in the business realms. Additionally, favourable strategic marketing, macro/micro-environmental forces, market segmentation, targeting markets, marketing strategies, and positioning strategies have equally contributed to their success. Strategic market positioning helps the concerned company reach its clients promptly and decisively (Vilcox & Mohan 2007, p. 16). Agents: can be regarded as an independent individuals or company the whose function is to act as the primary selling arm of the producers. It targets customers belonging to some social class and literacy. Contextually, increasing the volume of production will eventually reduce the costs, cut prices, increase sales, enhance revenues, and augment profitability as it sells massively to the target market. The two fold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. For this matter, there is need to address critical business eventualities in such aspects. Agent Apple Inc. and Samsung have selected their specific target markets in order to serve them exceedingly. Additionally, the need to have efficient production mechanisms has always helped Apple Inc. and Samsung in delivering their business objectives as they address their targeted customers’ demands. Thomson holiday is a most famous and big tour operator. From this concept, it is evident that the concerned companies must promote their products. EXECUTIVE SUMMARY The marketing concept possibily sidesteps the potential conflicts among consumer wants, consumer interests, and long-run societal welfare. Bohm, A 2009, The SWOT Analysis, GRIN Verlag, London, UK. Apple's Customer Profitability8 Costs of a too Narrow Marketing Focus8 References10The Benefits and Costs of a Marketing Orientation Marketing Orientation Marketing orientation customizes the product to be as per customer needs and wants (Anonymous, n.d.). If it is easy to assume that most of Apple‘s revenues are coming from its direct channels, Apple employs a … Starting with the core marketing concepts is a great kickoff. When a design team works on a new product they are then cut off from the rest of the Apple business. cheaper rate and selling at premium resulted them to gain great revenues every year as well as to The Selling Concept. Apple and Samsung have strived to provide products that precisely meet the quality standards desired by the customers. Apple’s Marketing is Built on Simplicity Apple products speak for themselves. Unfortunately, your browser is too old to work on this site. In this business case, t… Because of the innovation and technology in their products customers are fine with paying a higher price compared to some other brands. The article elaborates the pricing, advertising & distribution strategies used by the company. Thomson is one of best and largest tour operator in the world. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. People all around the world are very fond of Apple’s products and they are This dissertation research was conducted to fulfill the requirements of BA (Hons) in Business Administration (Marketing) associated with University of Wales. O’grady, J 2009, Apple Inc, Greenwood Press, Connecticut, US. That’s how Apple has consistently positioned their marketing, keeping messaging and visuals simple. Conversely, if both companies focus only on the products, they might produce commodities, which do not sell in the market. The public will demand the product and "pull" it through the... ...A study on the marketing strategies of Apple Inc (Dissertation)Document How many pages (words) do you need? Consequently, they will tend to buy the product with a massive success (Jain 2011, P. 31). This is what the buyer's want. It’s a simple concept that allows for the creation of incredible products. MARKETING DECISION PROBLEM 3 Apple Inc. and Samsung have established novel foundations of their marketing activities. This relates to focusing of inadequate resources on identified opportunities in order to increase productivity, sales, and profitability (Lamb, Hair & McDaniel 2011, p. 35). COMPETITIVE DYNAMICS: PORTER’S FORCES 17 Just consider: The fast-food hamburger industry offers tasty buty unhealthy food. 2019. For example, Samsung has managed to attain massive business opportunities with its Samsung Galaxy S 2 due to fair pricing, appropriateness, and extensive distribution. Conversely, threats incorporate piracy, stringent competition, economic hitches, some unfavourable international business regulations, and others. While considering these provisions, it is evident that Apple Inc. and Samsung studied the demands of their customers in the realms of product specification regardless of the macro environmental forces. Rajagopal, P 2000, Marketing: concepts and cases, New Age International Publishers, New Delhi, India. By contrast, marketing starts long before a company has a product.